Rock star Ed Robertson of The Barenaked Ladies encounters some rough, tough "day-in-the-life" experiences with some seriously rugged people. Robertson challenges his manhood in this jet-fuelled, adventure that takes him far from his life of international rock stardom. As his plane touches down in quiet Fort Macleod, Alberta, he discovers that he is to be a ranch hand for a couple of days looking after a private cattle operation. After a morning getting used to the saddle, the afternoon is a lesson in calf wrestling where he learns how to run beside the roped steers and pull them to the ground with his hands. Once down, he keeps the calf calm while the other ranchers teach him how to brand, inoculate and castrate them. When his cell phone rings with another set of coordinates, it's off to Welland, Ontario, where he will work in a welding shop. But his new boss is not impressed to learn that Robertson has no experience. With a column to be built and Robertson here to do it, a day of welding, cutting and grinding is in store.