Have a peek at Bingos fabulous life in this photo series.
Bingo Rimér is one of Sweden’s most well-known personalities and a trademark himself. Bingo was born in 1975 and is Sweden’s self-styled answer to Hugh Hefner. He was once Playboy’s Swedish agent. Over the last few years he has photographed models for several gentlemen’s magazines and edited one of them, Moore Magazine. He founded Moore Magazine in 2003 that today is Sweden’s second largest men’s magazine.
The TV-series “Being Bingo” was used as a marketing platform for the launch of Sexy By Sweden, the Swedish version of Victoria Secret. During the seven episodes Swedish viewers could follow Bingo in his work to launch a new fashion brand for young women. In the last episode there was a grand opening event for Sexy By Sweden, the on-line store Sexy.se and the physical boutique in Stockholm.
In addition to television air time , the media coverage was during this period massive. Bingo was interviewed for radio, news, daily papers, magazines and invited speaker to several events. This resulted in fantastic brand awareness of Sexy By Sweden.
As a free-lancer, Mr. Rimér has worked with customers like Levi's, Universal Music, Warner, Panos, EMI, Playboy, Zomba Records, Hachette, Leo Burnett, TBWA, BMG and MTV.
Among Mr. Rimér's most appreciated exhibitions are "Swedish Blonds" (New York 1998), "Havanna Rules" (Stockholm 2000) and "Sexy by Sweden" (New York 2006).
Mr. Rimér is also a frequent