This assessment tool will help you examine the business drivers of the profitability of any business. You will be able to benchmark the business and compare what the profitability ought to be with what it actually is. You will be able to identify the positive and negative drivers of the current profitability of the business as the first step to developing a business strategy.

To perform the assessment, touch the left most circles and answer the questions stepping towards the right until all the questions have been answered. The application may challenge your answers as you progress. These answers should be treated as indicative rather than definitive.

The resulting "heat map" will highlight the areas of strength and weakness affecting the profitability of the business.