“A genius application from the mind-bending team behind cult-loved alterna-journal This Is Not a Book.”
- Daily Candy

“Made up of a string of open-ended prompts, similar to Keri Smith’s self-referential This is Not a Book, the app has no rules and merely offers a place for users to freely express themselves. It offers no utility, or functionality, or bird-killing entertainment, and yet still offers perhaps that most elusive thing: a chance to be creative.” – Wired Insider

“We gave the app a try and even during a busy day found it inspired a bit of creativity and freedom as we ended up doodling on nearly every page.” – Cool Hunting

“[D]elightfully cool.” – Comic Book Mom


From the creator of Wreck This App comes this ingenious exploration into all the different things an app can be.

With This Is Not an App, you’ll discover a world of possibility right at your fingertips. Guided by 50 prompts and using an array of drawing tools, you’ll transform your tablet or phone into a reminder system, a place to stash secrets, a way to procrastinate, a networking tool, a spot to record dreams and memories, a living picture frame, a souvenir of the world, and more. And when you’re done, you can easily share your imaginative results on Facebook and Twitter.

Based on the idiosyncratic favorite This Is Not a Book by author and illustrator Keri Smith, This Is Not an App asks, if not an app, what is it? The answer is up to you.