Behold the power of the Purple Horseshoe. Unleash the magic of the Blue Moon. Lucky's Charms have landed in your world. This app combines augmented reality with first person video to immerse you in an epic Chase for the Charms. Collect all 8 Charms for the chance to win cool prizes, including a real, yes a real, pot of gold. If you love Lucky Charms the cereal, you'll love the adventure that brings Lucky's magical Charms to life. But don't be fooled. This app may be for kids at heart, but it's definitely not for kids.

This promotion is in no way sponsored, endorsed, or administered by, or associated with, Apple. For this app's privacy policy and terms of use, visit http://chaseforthecharms.com/rules, http://www.generalmills.com/en/privacy_policy.aspx, and http://www.generalmills.com/en/terms_of_use.aspx. No purchase necessary. Legal residents of the 50 United States and D.C., 18 and older. Void where prohibited. Promotion ends 4/5/13. For Official Rules, free online method of entry and complete details, visit http://generalmills.promo.eprize.com/charmchasers.