Coolers On Tour is a feature on the Willow Ware website. The page displays an interactive map utilising Google maps various custom maps that point to the hottest local spots around Australia. These may include camping, nature walks, swimming, surfing, picnic spots, and fishing locations.

The “Coolers On Tour” objective is to create opportunities to use your cooler in different lifestyle environments. It not only suggests hotspot locations consumers can find out about. Users can also log their “hotspots” they have spent the day with their cooler on social media channels.