APP for operators in the fashion industry - sales dept, agents and showrooms. Enables them to create the Lookbook and the catalogue for the collections on iPad, to place orders and reorders just by themselves.

A new instrument intended for the fashion bracket to present, show and sell fashion collections and to draw and arouse interest in them.
A tool in a position to reflect the style of each brand and to enhance feeling and user experience.
A groundbreaking instrument capable of reinventing the traditional B2B (business-to-business) market.

Features:
With the application Focalize Lookbook and Catalogue for tablet, just one digital, interactive and multimedia tool will be at your disposal. It will replace the hard-copy book and be a source of ever-updating information concerning:
• style-catalogue and price-lists
• collections and outfits
• details and special features of any style: images of the fabrics, embroideries and prints, productive features of the styles (seams, allergy-free dyes)
• straightforward matchings between styles/ fabrics and colours
• management of combinations and permissible changes with immediate pricing
• groupings of styles (by family, theme, type, colour theme)
• handling of variations on single styles
• style matchings and proposal of similar products in the automatic mode
• videos presenting styles and fashion shows and file of catalogues referring to previous collections

Functions:
• a digital product, available world wide for Apple iOS
• can be custom-made, by following the mood and the marketing style of each collection
• parameterisable and multilingual
• can be built into the corporate ERP
• no need for training - it’s a simple, intuitive “game”
• works even off-line, without being connected to the Internet
• once installed, the user can self-configure and import data and information from ERP (he will just need a csv file with all the data concerning the styles of the collection, the DVD with the photos and the videos prepared by the photographer)

Benefits for users - sales network, agents, showroom:
• just one multimedia tool is at their disposal: it gathers all the information covering the presentation of collections and sales • higher interactivity, integration and communication speed
• ever-updating information
• quick sales process
• better knowledge sharing among collaborators and greater corporate flexibility and dynamicity
• strengthened relationships with the customer

About Objtec srl
Objtec is the skilled technological partner who has been backing up the Fashion & Luxury businesses for over twenty years by supplying them with full-circle counselling services and with technological devices aimed at monitoring information flows throughout the companies’ manufacturing and distribution stages, for the efficient checking and management of the whole value chain.
We are based in the district of Carpi, Italy: due to historic backgrounds and geographic location, it is the most important district in the Italian fashion system, synonymous with highly specialized production in the textile-clothing sector.

About Focalize
Focalize is the integrated information system specially designed and developed for the Fashion & Luxury System, and more specifically for those businesses confronted with problems of size, colour and seasonality: clothing, leather goods and accessories, underwear and footwear.
It features a highly modular and flexible system to operate corporate processes going from the design and definition of the product to the management of its life cycle (PDM and PLM), from the production planning (ERP) to the handling of the SUPPLY CHAIN, from product traceability by means of RFID to the warehouse management (WMS), from Sales Force Automation to the management of the point of sale (RETAIL), from E-BUSINESS to MOBILE APPLICATIONS on TABLET and SMARTPHONE for the B2B and B2C world.