For almost two decades, Rick Smolan and Jennifer Erwitt, cofounders of Against All Odds Productions, have produced a series of ambitious global projects in collaboration with hundreds of the world’s leading photographers, writers, and graphic designers, including the acclaimed Day in the Life series, 24 Hours in Cyberspace and The Power to Heal. Now, Smolan and Erwitt have teamed up with internationally recognized digital designer and photographer Dan Marcolina, to produce the groundbreaking interactive iPad app, The Human Face of Big Data.

The Human Face of Big Data iPad ebook brings to life, through 60-plus pages of stunning interactivity, glorious photographs, and captivating infographics, stories and essays, the extraordinary Big Data revolution sweeping, almost invisibly, through business, academia, government, healthcare, and everyday life.

Big Data is already enabling us to provide a healthier life for our children. To provide our seniors with independence while keeping them safe. To help us conserve precious resources like water and energy. To alert us to tiny changes in our health, weeks or years before we develop a life-threatening illness. To peer into our own individual genetic makeup. To create new forms of life. And soon, as many predict, to reengineer our own species. And we’ve barely scratched the surface…

Using simple, elegant navigation, readers of The Human Face of Big Data iPad ebook will be able to seamlessly immerse themselves in all facets of the multimedia content of this remarkably designed showpiece that explores the world of Big Data and captures how it is helping address the biggest challenges facing our species.

One hundred percent of the earnings from The Human Face of Big Data iPad ebook will be donated to charity: water, a nonprofit organization that brings safe, clean drinking water to people in developing nations.