At Leo Burnett, we believe that Creativity has the Power to Transform Human Behaviour. This, together with our Humankind approach have enabled us to produce category defying work. Globally, the Leo Burnett network uses HumanKind 7+ Scale as a measurement tool to evaluate our creative work – HumanKind work.

HumanKind 7+ Scale App is a tool that allows Burnetters as well as marketers and communication practitioners to have a more lively and fun session when they review and evaluate creative products. You simply start by selecting your gender for a male or female narration. You also have a choice to select the tone and manner in which you wish to deliver your verdict by selecting the mood you want your character to speak in.

Download the app today and see how it transforms your next creative review meeting.