The IBM Events Application has been designed to enhance both the participation and experience of event delegates, speakers and organisers. The application has several features that aim to facility communication and understanding and information sharing. The main features of the IBM events application are:

a. Bar code facility for high speed registration
b. Social media feeds for community integration
c. Resources for downloading event collaterals
d. My Agenda – A personalised events agenda
e. Venue maps that help locate the event venue and help navigation around the event itself
f. Questions facility that allow participants to ask questions and answer speaker questions during the conference
g. Feedback forms that allow delegates to provide feedback on speakers and the event itself
h. Token mechanism that allow delegates to collect and redeem tokens for prizes among other things
i. QR reader for scanning and downloading information at various points during the event

The IBM Event Application delivers a new dimension to event orgnisation and participation ensuing a higher level of engagement and participation.