Since its premiere in 2005 the innovative ISPO BEIJING tradeshow has been at the very heart of the development and rapid growth of sports retailing in China and the entire Asia-Pacific region (more than 24,500 industry professionals met with 353 exhibitors and 516 brands at ISPO BEIJING 2012). With constantly rising numbers of professional retail attendees and exhibiting brands, ISPO BEIJING is the key trade event to generate success particularly in the booming outdoor, snowsports and sports fashion markets - for retailers, brands, distributors, rep groups, athletes and media alike.