The Festival’s mission and main purpose is to promote the agriculture and agricultural products of San Joaquin County, and to offer diverse forms of agricultural education. The Festival strives to present unique, family – oriented exhibits that not only entertain, but educate and enlighten.

In addition, the Festival provides an opportunity for many other non-profit groups to raise funds for community and charitable projects. From Lions Clubs to 4-H Clubs countywide, from the Boy Scouts to the Future Farmers of America, from Farm Bureau to Grange Associations, organizations raise money by selling products at the Festival or by entering the wide variety of agriculture-related competitive exhibits offered each year. Well over $150,000 is raised annually by non-profit groups as a result of the Festival, in addition to the more than $30,000 in prize money paid out by the Festival each year to individuals and groups for their exhibits.