"Madar Al-Huruf" means "wheel of letters" in Arabic. The wheel was designed to be rotatable on two sides and user friendly, and it introduces users to the Arabic alphabet. Anyone who is completely unfamiliar with the Arabic alphabet is able to write his/her name by matching English letters and sounds to their Arabic phonetic counterparts. Madar Al-Huruf was created and designed by Moneera Al-Badi.

Moneera worked closely with US-based teachers of Arabic in Washington, DC to finalize the wheel's design. Two Arabic teachers in Tucson, Arizona developed the user guide and curriculum, making the wheel a truly global endeavor. Furthermore, QFI has partnered with Qatar Computing Research Institute (QCRI), a nonprofit multidisciplinary computing research institute founded by the Qatar Foundation, to develop the Arabic Wheel Mobile Application. This app is the virtual form of the physical wheel that was launched in the US by Her Highness Sheikha Moza bint Nasser during her visit to Harlem in a 2nd grade classroom at P.S. 368 in September 2012.