miWorld™ Mall is all about virtually creating, customizing and shopping at all your favorite stores! It is based on the popular miWorld toys, a line of realistic, miniature playsets that look just  like all the places where girls love to shop and hang out, including Claire’s Jewelry & Accessory store, Sweet Factory Candy Shop, OPI Nail Salon, Sprinkles Cupcakes, and Dairy Queen.
 
· Create & customize your own miWorld avatar and take her shopping at all the miWorld virtual shops!
· Magically bring your avatar into your real miWorld playset right on your iPad, iPod Touch or iPhone.
· Play minigames in each miWorld virtual store to collect virtual coins for more shopping fun!
· miWorld Mall has two ways to play! When you are on the go, visit your miRoom to customize your avatar with tons of options from hair color, hair style, and skin tone to outfits, shoes and accessories! Visit each miWorld boutique to virtually shop and eat. Also, play minigames to earn virtual coins that you can use to exchange for virtual accessories for your miRoom closet & avatar.
 
In Claire’s buy virtual handbags, earrings, hair accessories and more! Get your favorite cupcake at Sprinkles, a yummy Blizzard® treat at Dairy Queen, your favorite candy at Sweet Factory and pick up your favorite nail colors at OPI. You are bound to have a great virtual shopping trip!
 
Also use the miWorld app with your real miWorld playsets! All of the miWorld playsets become the backdrop for super cool interactive augmented reality experiences with your customized miWorld avatar! These virtual stores have all the same details and items as the real stores that you love! Simply align your iPhone, iTouch or iPad camera in front of your miWorld playset to see your customized avatar magically appear in your playset! Tap on the sparkly, magical areas to see what surprises await you. Your avatar can grab a soft serve treat in Dairy Queen , get a pedicure at OPI, rock out at Claire’s and so much more!