The official app for the Effective Mobile Marketing Awards 2011.

Last year’s programme attracted almost 100 entries from across the mobile marketing ecosystem, with brands, agencies and mobile specialists rewarded for their efforts across 11 categories.

This year, we have some new categories, and we hope to see some new brands taking part, but one thing won’t change, and that is our commitment to rewarding those campaigns, projects, platforms and mobile marketing initiatives that best meet our key criteria of effectiveness.

Download this free app to get the following features:

* See lists of entrants and winners
* Follow the event live with hash tags on our twitter feed
* Venue info including mobile map to find the venue with GPS

Note: Continued use of GPS running in the background can dramatically decrease battery life.