This application links the physical and digital worlds, by the integration of a virtually invisible set of algorithms (a watermark) in, for example, a newspaper, magazine, book or piece of packaging and the camera on your iPhone.

The App can see the watermark, even though it is not perceptible to the human eye. The watermark that is recognised by the camera in your device, serves up associate digital material, rich content or any other information that is associated with the "watermark".

The App gives access to a world of new experiences such as movie clips, audio content, up to the minute news updates, booking forms, shopping, local and time specific information and of course your favourite social networks, straight from the printed page via the mobile or WiFi data connection on your phone.