Stitches is read by North American-based commercial embroiderers and screen printers. The audience, comprised of home-based, retail-based and larger contract shop owners, relies on Stitches for educational articles on how to run their businesses better, increase their bottom lines and beat out their competition. For 23 years, Stitches has given readers sound business growth strategies, sales and marketing ideas, software and embroidery equipment reviews, cutting-edge decoration and digitizing techniques, fashion trends, and new products and industry news. Readers’ embroidered and other decorated work is featured in the magazine.