Subir Chowdhury is the author of 13 books, including the international bestsellers and acclaimed "The Ice Cream Maker" and "The Power of LEO," which helped usher in a new style of business narrative. This iPad app is his next major literary installment.

In it you will find personal insights, video interviews, and articles that articulate his latest ideas - forever changing the notion that "quality management" is limited to something that we only think about for business.

Subir challenges us to look beyond simple cause and effect of our actions. He asks us to look at quality as a lifestyle choice; as a change-agent in our personal lives. He believes that a quality can become a transformative element for government and economies.

Presented by Thinkers50 and sponsored by ASI Consulting Group, LLC.