theQ LAB is an essential part of theQ experience, and it’s as intuitive as the camera itself.

theQ LAB is the invisible interaction between live photography and real sharing. It’s a cloud-based photo archive that organizes pictures by date, by location and shared preferences, allowing users to browse, manage and download their own pictures privately.

It’s also the mission control for your physical camera, where you manage your Sharing options, or switch through the pre-installed filters. To use theQ, you need to use theQ LAB – it’s where you’ll select the preferences that will shape your experience.

theQ lets you share photos automatically with your social networks – and theQ LAB is where you choose those social networks. Select your sharing preferences here and theQ will follow your lead.

With theQ’s great selection of filters, you can preselect your favourite postproduction effects – whether you want to apply one filter to all your pictures, or randomize them for a different result every time. It doesn’t matter if you need a slight color correction, a minor light adjustment, longer exposure or a retro filter - theQ offers everything you need to imprint your character onto your photos.

theQ LAB is your private online photo album. Whether you feel like sharing your pictures with your friends or keeping them to yourself, theQ LAB will keep them safe, organised, and accessible. Find out more at http://lab.theQcamera.com and register today!