Ecotourism company Wilderness Safaris shares 3 million hectares of Africa’s wild places with guests so as to contribute meaningfullly to the people and wildlife of Africa. We make a difference in Africa through "the 4Cs" – our sustainability strategy that suggests that we can only be truly sustainable by committing to the four dimensions of Conservation, Community, Culture and Commerce – the 4Cs.

The Wilderness 4Cs app allows you to explore the world of Wilderness. Each of the Cs and some of their projects are represented here, against a background of African scenes and landscapes that we love to visit and to share.