The IRUG conference is designed and managed by retailers for retailers to provide a premier education, networking and sharing environment. This year’s theme “Pursue the Possibilities” will offer insights, information and transformation strategies to help retailers compete successfully in today's changing competitive environment. The conference will include mobile strategies, analytics, big data, omnichannel insights, innovative store solutions, and a focus on the specialty retailer. For 2014, IRUG has added a payments day focusing on payments and mobility. The agenda addresses solutions to captivate the mobile and technologically savvy customer providing them the ultimate shopping experience.